SINGLEPOINT PARTNERS WITH TAPIOCA MOBILE TO DEVELOP AD-SUPPORTED MOBILE MULTIMEDIA ADVERTISING CAMPAIGNS ACROSS NORTH AMERICA
Collaboration Will Enable SinglePoint to Expand Company's Mobile Advertising Capabilities and Services for Media Companies
Bellevue, WA– January 17, 2008 - SinglePoint, the media interactivity expert in mobile, announced today that the company is partnering with Tapioca Mobile, a company that specializes in mobile rich multimedia messaging, to offer an enhanced suite of mobile advertising services, including the development of advertisement-supported mobile campaigns. The relationship will enable SinglePoint to incorporate ad and sponsor appearances directly into existing and future multimedia mobile campaigns, thereby unlocking advertising revenue for the publisher.
Through the collaboration, SinglePoint will be able to offer its growing base of media and broadcaster clients targeted advertisement-supported mobile campaigns that encompass idea generation and development, campaign strategy, and application design from both companies. The alliance reinforces SinglePoint's strong presence in the mobile advertising space, enhancing the company's platform of reliability, scalability and direct connectivity to 230 million wireless customers.
"SinglePoint continues to advance the ways our customers can reliably mobilize, market, and monetize their entertainment and broadcast events," said Rich Begert, President and CEO of SinglePoint. "We are dedicated to bringing the most innovative and creative mobile advertising campaigns to the market. In teaming with Tapioca Mobile to supply ad-supported content, we are succeeding in our mission to provide media companies with multiple and innovative ways to connect with their viewers via mobile."
"We have been impressed with SinglePoint's high-capacity messaging systems, extensive connectivity to wireless carriers, and continued dedication to driving creative Interactive TV campaigns in partnership with their broadcast partners," said Sachin Deshpande, CEO of Tapioca Mobile. "This partnership will enable both companies to help shared customers to tap the lucrative advertising revenue via the mobile channel while delighting users with rich multimedia and video."
About SinglePoint™
SinglePoint is the media interactivity expert in mobile that turns viewers into active participants. SinglePoint offers a full suite of services that make it fast and easy to create, launch and manage interactive TV campaigns that work. SinglePoint's services include mobile message connectivity, applications (such as voting, polling, sweepstakes, contests, alerts, coupons clips, and tips), reporting and analytics. Powering the overwhelming majority of mobile interactivity on North American television today, SinglePoint is engaged with an audience of more than 220 million mobile users, working in partnership with mobile network and portal operations, entertainment media companies, brand managers and advertising agencies. For more information, please visit singlepoint.com.
About Tapioca Mobile
Tapioca Mobile, Inc. (www.tapiocamobile.com) is the leader in the ubiquitous delivery of multimedia messaging for mobile communities. Headquartered in San Diego, Calif., Tapioca Mobile is a privately held company whose investors include Venrock.
For media inquiries, please contact:
SinglePoint
Parnaz Taheri
Bender/Helper Impact
310-694-3120
Email: parnaz_taheri@bhimpact.com
Dana Henry
Bender/Helper Impact
310-694-3130
Email: dana_henry@bhimpact.com
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